The finance industry has expanded significantly, especially in the area of loans. Additionally, it has driven up the demand for Direct Selling Agents (DSAs).

For those unfamiliar, DSAs are individuals who connect loan borrowers with banks to facilitate loans.

They also earn decent commissions for each successful loan disbursal. In this blog, we will explore the Best DSA Franchise in India.

Whether you are new to the DSA business or have extensive experience, this blog will help guide you in choosing the right DSA franchise to partner with.

Remember, a strong partnership helps a DSA grow effectively and boosts its chances of success. So, without further delay, read this detailed blog on the Top Loan DSA Franchise.

Best DSA Franchise in India - Top 10 Loan Franchise Opportunities


Best DSA Program in India – List of Top 10 Loan Partner Programs

Si. No. Best DSA Franchise
1 Bankbazaar DSA
2 Poonawalla Fincorp DSA
3 JIO Finance DSA
4 HDFC Bank DSA
5 IIFL Finance DSA
6 Bajaj Finserv DSA
7 ICICI Bank DSA
8 Paisabazaar DSA
9 Shriram Finance DSA
10 Tata Capital DSA

In India, the DSA business is currently experiencing high demand, driven by the increasing need for loans.

They simplify the loan processing for both Banks/NBFCs and customers. In this blog, we have compiled a list of the top DSA franchises in India.

Based on various factors like high commissions, low investment, profits, and network, we have shortlisted these corporate DSAs.

The DSA must consider these factors carefully before partnering with a corporate DSA franchise to establish a successful business.

As a Loan Agent Business Provider, you are responsible for identifying potential loan borrowers, understanding their loan requirements, recommending suitable loan products, connecting them with financial institutions, and facilitating the loan processing.

All the listed DSA franchises are well-established names in the finance industry, and DSAs have an excellent prospect for building a strong career and making a lasting impact in the business.



Bankbazaar DSA

Bankbazaar DSA LogoBankbazaar DSA is the Best DSA in India, with an extensive network of over 900 DSAs.

Moreover, the DSAs receive a commission of 0.2% to 2.5% of the loan value for every successful loan disbursal.

With just Rs.3000 as DSA fees, anyone can join the DSA business. Furthermore, Bankbazaar disburses handsome loan amounts to its customers.

Pros of Bankbazaar DSA

  • The best feature of Bankbazaar that all its DSAs appreciate is that it compares different loan offers and suggests the best loan that suits the borrower’s needs.
  • Also, the infrastructure investment is very minimal and optional, which raises between Rs.30,000 and Rs.50,000.
  • Moreover, Bankbazaar has diverse loan offerings from home loans, personal loans, auto loans, business loans, etc.
  • For instance, for a home loan amount of 90,00,000, the DSAs net profit would be 51,500.
  • Furthermore, the loan partner can witness a return on investment in 3 to 6 months.

Poonawalla Fincorp DSA

Poonawalla Fincorp DSA logoPoonawalla Fincorp DSA is yet another Top Loan Partner Program in India known for its attractive commission structure.

Also, FinCorp offers a wide range of loan products to its customers.

As a DSA, you can make good use of the outstanding services provided by the company to generate potential leads.

Moreover, building trust becomes a straightforward process with this partnership. As a DSA, you can offer personal loans, business loans, and other financial solutions to customers.

Pros of Poonawalla Fincorp DSA

  • Poonawalla offers a smooth onboarding process for its DSAs.
  • Moreover, it highly promotes digital tools, which are designed to be user-friendly.
  • A DSA can earn up to Rs. 37500 approx working with Poonawalla.
  • The loan partner program offers the best commission in the industry, 2.25% to 3% of the loan value.
  • With a bare minimum office requirement, the DSA can start the loan agent business with Poonawalla.

JIO Finance DSA

JIO Finance DSA logoJio Finance also offers DSA services to aspiring loan agents, allowing them to join and earn attractive commissions by selling various loan products.

Although Jio Finance has been in the DSA business for only a short time, it has emerged as the Best Loan DSA Franchise, with over 900 DSA partners across the country.

Also, with a minimal investment, anyone can join this business and achieve success.

Pros of Jio Finance DSA

  • To join Jio Finance as a DSA, the initial investment required is Rs.28,000 to Rs.58,000.
  • On average, the Jio Finance DSA can earn Rs.58,000 approx per month.
  • Moreover, the one-time DSA fees are Rs.3000, which is very affordable for many young and upcoming loan agents.
  • Furthermore, Jio Finance offers a commission of 2.1% to 2.75% of the loan value for a business loan, which is something to boast about.
  • Coming to support, Jio Finance extends great support to its DSAs in terms of dedicated RM, service training, product training, webinars, acquisition support, and marketing support.

HDFC Bank DSA

HDFC Bank DSA logoHDFC is another popular name in the financial marketplace.

It offers excellent opportunities to the loan agents in terms of diverse loan products and decent commissions.

With its comprehensive support, it helps its DSAs make a mark in the DSA industry.

Besides leading the finance industry with its banking services, HDFC is leading the Top Loan Agent Program.

Pros of HDFC Bank DSA

  • HDFC is the number one DSA loan agent with over 1000+ DSAs working for it.
  • Also, the initial investment to become a DSA with HDFC is very low, which is just Rs.26,000.
  • Moreover, the HDFC DSA can earn a monthly profit of Rs.61,500 approx.
  • HDFC is a reliable financial institution, and with its already established reputation, it is easy for the DSA to bring the business to the table.
  • Furthermore, the bank offers extensive training and support to its DSAs in terms of dedicated RM, service training, product training, webinars, back-office support, marketing support, etc.

IIFL Finance DSA

IIFL Finance DSA logoIf you are looking for the Best Loan Agent Program in India, IIFL is the clear leader.

With over 800+ DSAs working for it in every corner of the country, it stood as one of the best loan agent programs.

Also, with a basic investment of Rs. 28000, anyone with sound financial knowledge can join the IIFL Finance loan agent program.

Pros of IIFL Finance DSA

  • Firstly, an IIFL DSA earns a commission of 2.5% to 3% of the loan value for personal and business loans.
  • Secondly, a DSA can make profits of up to Rs. 54,000.
  • IIFL offers its DSAs amazing features in its dashboard, like lead addition link, manual lead addition, lead deletion, etc.
  • Also, it offers services like client activation report, client portfolio report, and monthly payout report.
  • Regarding support, IIFL has extensive support, such as dedicated RM, webinars, product and service training, etc.

Bajaj Finserv DSA

Bajaj Finserv DSA logoBajaj Finserv needs no introduction. It is one of the well-known names in the finance industry.

Similar to its banking counterparts, the DSA program from the company is also a huge success.

Moreover, the institution offers a range of financial products to its borrowers.

From personal loans to home loans, business loans, and credit cards, it provides a wide range of popular loan options. Ultimately, these diverse offerings contribute to customer satisfaction.

Pros of Bajaj Finserv DSA

  • Bajaj Finserv has over 1000+ DSA partners, which makes it one of the best DSAs with the most extensive network.
  • Also, Bajaj Finserv is a Top 10 DSA Program in India because of its low-investment, high commission model.
  • At Bajaj, the payout time is 30 days, which is not provided in all DSA programs.
  • When it comes to support, Bajaj Finserv goes an extra mile. It features a dashboard that allows the DSA to access various functions, including lead addition, lead deletion, commission mapping, client activation reports, and monthly payment reports.

ICICI Bank DSA

ICICI Bank DSA logoICICI Bank is renowned for its banking services across the country.

Similarly, it has also established a significant presence in the DSA franchise business with its outstanding offerings.

With the help of its strong brand reputation, wide range of loan products, and adaptation to technology, it has emerged as the Top Loan Partner Program in India.

Additionally, it provides a strong foundation for aspiring DSAs in the industry, offering excellent support.

Pros of ICICI Bank DSA

  • Firstly, ICICI has the best brand recognition among many other DSA programs. DSAs can utilise the trust to onboard new loan borrowers.
  • The portfolio of loans offered at ICICI is immense, which includes home loans, personal loans, car loans, business loans, etc.
  • Moreover, ICICI offers attractive commission rates of up to 2.5% of the loan value.
  • ICICI has a dedicated dashboard feature for its DSAs who use it for lead addition, commission mapping, lead deletion, client portfolio report, payout report, etc.

Paisabazaar DSA

Paisabazaar DSA LogoPaisabazaar is a non-banking financial institution that has a trusted brand name in the finance industry.

It established itself as one of the Best DSA Companies in India.

It also offers the DSA program for aspiring individuals, allowing them to sell various loan products from different banks.

The DSAs help connect potential loan borrowers with the loan lenders, depending on the requirements.

Pros of Paisabazaar DSA

  • First and foremost, the DSAs can access different NBFCs and banks’ products on a single platform.
  • Also, at Paisabazaar, the investment fees are almost negligible.
  • Moreover, Paisabazar uses an innovative dashboard feature that allows DSAs to manage the leads on the go.
  • Except for a laptop and a mobile, there is no mandatory requirement to maintain an office space to run a DSA business.
  • The lead conversion is fast with the pre-approved offers.
  • Lastly, it conducts regular training and webinars for the DSAs where they learn about the products, services, and strategies.

Shriram Finance DSA

Shriram Finance DSA logoShriram Finance has also established itself as a trusted name in the finance industry.

The private sector financial institution is one of the leading NBFCs with diverse loan products to offer.

The DSAs at Shriram Finance identify eligible and potential loan applicants and recommend suitable loan products to them.

DSAs can easily build a strong business with the backing of Shriram Finance. Let’s see why it is the Top 10 Loan DSA Program in the country.

Pros of Shriram Finance DSA

  • Shriram Finance is majorly present in rural areas, where other financial institutions have less grip. This makes it one of the best DSA programs in untapped markets.
  • Moreover, it has a diverse range of loan products to offer its DSAs.
  • Furthermore, it offers an attractive commission structure of up to 2.85% of the loan amount.
  • At Shriram, the DSAs need not worry about the payouts as they happen every 30 days.

Tata Capital DSA

Tata Capital DSA logoAs the name suggests, Tata Capital is a venture of the Tata Group.

It offers a successful DSA program, where agents sell loan products to borrowers and earn attractive commissions.

Besides commissions, Tata Capital also offers excellent returns of up to Rs.48,700. The DSAs can utilise their brand reputation to onboard new clients and expand their business.

The earning potential is also very decent at Tata Capital.

Pros of Tata Capital DSA

  • Tata Capital is a Top 10 DSA Franchise because of its brand name, different loan offerings, and minimal documentation.
  • Moreover, it offers up to 2.6% of the loan value as commission for business loans, which could be considered very attractive.
  • Also, Tata Capital offers a dashboard feature from which they can access lead addition, commission mapping, monthly payout, client activation, etc.
  • Furthermore, it offers dedicated RM support, service training, webinars, and extensive marketing support to its DSAs.


Best DSA Program with High Commission

Most DSAs or aspiring DSAs look for franchises that offer high commissions. And on our list, the Best Loan Franchise with High Commission is Poonawalla Fincorp DSA.

The company offers a competitive commission structure to its DSAs. For example, for the personal loans, the DSA earns a commission of 2.25% to 3% of the loan value.

Similarly, for business loans, the agent earns 1.75% to 2.25% of the loan amount. IIFL Finance stands second on our list, also offering commissions of up to 3.00% of the loan value.

Shriram Finance ranks third, providing commissions of up to 2.85%. Besides offering high commissions, these brands offer strong brand recognition.

Therefore, it makes it easier for DSAs to establish their business efficiently and build trust among the clients.


Best Loan DSA in India with Low Investment

For newcomers, starting a DSA business can be a significant financial burden, particularly in terms of the initial investment.

So, it is wise to choose a DSA franchise that has a low investment. In this section, we will look into the Best Loan Partner Program with Low Investment.

These programs are ideal for beginners who want to enter the loan distribution business with minimal investment.

Firstly, HDFC is a well-established name in the financial industry. To start as a DSA with HDFC, the initial investment is just Rs.26,000.

So, it is an affordable amount to start the business with a big brand like HDFC. The next is ICICI Bank, which is another of the most trusted financial institutions.

To participate in its DSA program, the initial investment is Rs.26,000. The third one is Jio Finance whose entry cost is Rs.28,000.


Best DSA Franchise with High Expected Profits

In any business, the primary motivator for business owners is profit. High profits resemble a successful business.

Therefore, a DSA may want to be part of a franchise with high profits. If you have the exact requirements, check out this section, where we list the Best DSA Franchises with High Profits.

Firstly, DSAs can earn very decent profits from Bajaj Finserv, which is Rs.65000 approx. With the brand name and the trust, the DSAs can easily start making good profits every month.

The next is HDFC, a trusted name in the industry. The DSAs can generate profits of approximately Rs.61,500 by partnering with HDFC.

Jio Finance stands in third place, where DSAs can earn up to Rs.58,000. Refer to the table above to determine the potential profit that DSAs can earn by partnering with various DSA franchises.


Top Loan Partner Program with Large Network

Another crucial factor to consider while joining a DSA franchise is its network. The larger the network, the greater the opportunities for business growth.

So, end your search here if you are searching for the Top DSA Franchise in India with an extensive network.

HDFC Bank takes the first position on our list with 1000+ active DSAs working under it. It has a strong PAN-India presence, which makes it one of the best DSA franchise programs.

Following HDFC are ICICI and Bajaj Finserv, which also have 1000+ DSAs actively working for them.

Refer to the table above to find the remaining DSA franchise programs and their respective numbers of DSAs. Here, the larger agent base implies trust and confidence in the brand.


Top Loan Agent Program with Amazing Support

When starting a loan agent business, having strong support makes a huge difference.

Whether it is training, support, marketing, a dedicated relationship manager, or customer support, the best loan partner programs ensure their agents receive outstanding assistance in every aspect.

In this section, you will learn about the Top DSA Partner Business with fantastic support. When it comes to support, Bankbazaar stands at the top.

Poonawala Fincorp, HDFC Bank, ICICI Bank, and IIFL Finance follow it. These loan agent franchises go the extra mile to offer fantastic support to their respective DSAs.


Best DSA Partner Program in India – Conclusion

To become a DSA partner, it is wise to consider all the factors we have covered in this blog, including profits, commissions, support, network, initial investment, and other relevant aspects.

All these factors contribute to the long-term growth and success of your business.

The aspiring DSA must carefully evaluate all the factors and choose the Best DSA Franchise in India that aligns with their requirements.

With the right partner program, they can excel in the business in terms of earnings, growth, and success.


FAQs related to Top 10 Loan DSA Franchise in India

Check out the frequently asked questions about Best DSA Franchise.

Who is the top DSA business provider?

With 3.00% of the Loan value, Poonawalla Fincorp is the top DSA business provider in India.

What is the potential income as a Loan DSA?

A DSA working for an established and trusted franchise can earn a potential income of Rs.65,000.

What are the eligibility criteria to become a Direct Selling Agent?

To become a direct selling agent, the individual must be at least 18 years old. Also, the individual must have completed the 10th grade and have a high CIBIL score.

How much investment is required to start as a Loan Partner?

To start as a Loan Partner with any DSA franchise company, the minimum initial investment required is Rs.26,000.

Is it compulsory to have an office for a Direct Selling Agent business?

No. None of the DSA loan partner programs mentioned above requires their DSAs to have an office to run the business.

Do I need to pass any exam to start a DSA business?

No, there is no specific exam that an individual must pass to start a DSA business. However, the individual must meet the basic eligibility criteria to partner with any DSA franchise providers.

Is the DSA business a profitable venture?

Of course, the DSA business is a profitable venture, especially for those who partner with reputable banks or NBFCs, offering low investment and high commissions.

Which Loan Partner program offers the highest commission?

Poonawalla Fincorp offers the highest commission among all the other DSA franchise providers, which is up to 3.00% of the loan value.

Can NRIs also start a DSA business?

No. NRIs cannot start a DSA business, as only strictly Indian nationals are allowed to join the DSA business.

Do DSA partner companies provide a dashboard to their agents?

Yes, almost all top DSA partner companies offer a dashboard feature for their agents, allowing them to access application status, commissions earned, lead generation details, and more.